Enhance and enrich your consumer, business, and government data with additional information including demographics, location, lifestyle, and segmentation.
Gain a richer understanding of all your customers and prospects in order to tailor your messaging to them further and base your strategic decisions on even more in-depth and trustworthy information.
What data is available?
Experian’s enrichment solution first verifies the customer data you are collecting, such as name, phone number, address and email. After verification, a record can be enriched with missing or incomplete information. Over 900 additional data attributes can then be appended to complete the picture you have of locations, households and individuals.
Available data includes demographic information from Experian Mosaic©, business information, government statistics and marketing suppressions.
Benefits of data enrichment
Data enrichment provides better insight into individuals at the point of interaction, allowing you to tailor messages, prioritise leads, personalise offers and improve engagement online, over-the-phone, and through marketing communications.
Features of data enrichment
- Real-time customer insight for more effective decision making
- Access to the most comprehensive marketing database available
- Wide breadth of consumer attributes
- Flexible implementation options
- Experian’s secure data and privacy standards
- Support from Experian’s data consultants
Contact the Experian team
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