What is Address Formatting?
Address Formatting refers to the way an address is displayed on a postage item. Carrying out Address Formatting ensures that all mailing activity is correctly labelled and sorted.
What are the benefits of Address Formatting?
Having addresses correctly formatted within databases helps:
- Prepare your customer data for analysis and data profiling
- Reduces wasted mailing costs.
Historically, organisations often carried out Address Formatting once the address had been added to the database rather than at the point of entry. However, this can cause delays with marketing activity, impact customer relationships and make the process lengthier and more difficult.