What are Enterprise Applications?
Enterprise Applications (EA) are a software solution that provide business logic and tools to model entire business processes for organisations to improve productivity and efficiency.
Examples include billing systems, customer relationship management systems and supplier relationship management systems. An enterprise application is one that can be used throughout an organisation to run multiple departments and business processes such as Oracle and SAP.
Why are Enterprise Applications important to Data Quality?
Enterprise Application systems are regularly the central hub for a large variety of data arriving from a large amount of sources. Therefore they are useful for integrating contact data validation and enhancement solutions as you can guarantee all data then entering the system is of high quality.
EA systems integrated with these solutions will help drive:
- Good customer relationships
- Improved organisation efficiency
- Data-driven insights that are accurate.