Today we have more customer data than ever before,
and more channels to reach them through. While that brings opportunity, it also adds
complexity through understanding how to use the vast and fragmented consumer data
to ensure you reach the right customers, with the right message at the right moment
through the best channel.
Marketing activity must also be cost-effective while delivering against business and financial targets. As leaders in data-driven insight, Experian can bring this clarity and help you get the best return for your investment. Our Marketing Analytics experts are focused on helping you to understand, identify and grow your customer base. Using the latest analytical techniques, our experts build solutions that ensure you maximise every marketing engagement.
Deliver exceptional brand experiences by turning data into insight to empower your strategy and measure the performance of your omni-channel marketing.
Our Location Analytics’ tool brings you powerful, sophisticated and easy to use analytics capabilities. Combining this with our demographical and geographical data allows for accurate catchment analysis.p>
Experian’s collaborative email consortium, compatible with any email service provider (ESP), helps marketers gain insight and intelligence into their email subscribers’ behaviours and activities.
We offer a range of other bespoke marketing analytics solutions, which are focused on helping you to understand, identify and grow your customers using accurate insight across all channels.