The more you understand your customers, the easier it is to target them with precision messaging about the products and services they really want. Experian Marketing Services uses your data and its own rich resources to build deep customer insight, trust and bottom line returns on every penny of your marketing investment.
Targeted Consumer Insight
Experian Marketing Services brings you industry leading expertise in using data to target consumers through the right channel at the right time with the right message. Helping you to ensure you know, get and keep your audiences and maximise the return on your marketing investment.
- Marketing strategies are informed by access to extensive third party data sources. Our solutions provide insight into the UK market, cross referenced with highly detailed classifications based on demographic data.
- Access to expertise from across the Experian group of companies delivers in-depth cross-channel insight; from direct mail to email, web to social, mobile to telemarketing and everything in between. It's a combination that ensures your marketing is always where your customers are.
- Understand lifestyles, behaviours and financial status. It's the perfect platform to plan, build and implement campaigns that resonate with real people, not abstract concepts. The ability to target marketing is competitive advantage, to hit the right customers at the right time with the right messages through the right channels.
Find out how Experian's targeting capabilities maximise and multiply your effectiveness across the marketing mix.