Agency & reseller
Provide your clients and prospects with the best service by utilising our wealth of data and expertise.
Goad plans and reports
Improve your retail locations insight past, present and future.
Marketing Information Services
Providing a detailed understanding and analysis of consumers, markets and economies in the UK and
around the world, past, present and future.
Our insight and analysis helps you implement better and more informed decision making to drive integrated marketing and optimise your engagement with consumers in any line of communication.
Our consumer profiling and market segmentation services provide a deep and rich understanding of consumers and local markets to help you improve marketing effectiveness and realise a measurable, increased return on your marketing investment.
Drive customer acquisition
Maximise location value
Maximise the performance of locations by unlocking the value of your customer and local market data to gain a deeper understanding of people and places, minimise risk and identify investment opportunities.
Optimise your engagement with customers across all media by developing smarter and more relevant contact strategies to improve the effectiveness of your marketing communications and maximise return on your investment.
Latest articles and blogs:
» Showdown! Online Marketing versus Direct Mail
» 5 top tips for effective email marketing
» Are you targeting your high value customers?
» Segmentation - is value the missing piece?
» 7 predictions for retail in 2012
» Young and not so reckless; how to engage digital natives over the long term
» Three reasons for facing the future of digital advertising
» 5 recommendations for using segmentation online
» The evolving role of digital data
» Using segmentation to drive online strategies
» The future of online shopping
» How can marketers use data to achieve true customer engagement in today's multichannel reality?
» 5 questions to ask before implementing multi-touch attribution
» Essential data quality management
» Connecting with your customers in a multi channel world
» Exploiting the single customer view to maximise the value of customer relationships
» Harness the power of data to drive marketing ROI
» Marketing consultants: they aren't what they used to be
» Avoiding the segmentation trap
» Banking on the Facebook generation
» 10 steps to define your customer relationship requirements
» Lost in space? How spatial analysis can direct your market strategy
» The rise of the 'Tupperware Tourist'
» Uncovered: The Real Middle Britain
» Canterbury is the UK's Digital Hotspot
» Experian unveils UK's most fashionable towns
Online Marketing Show
27-28 June - Olympia, London
Online Marketing Show