Accurate and scalable messaging in programmatic advertising using Experian data

Programmatic advertising allows marketers to buy exactly the impressions they want; but without sufficient, high-quality data, finding ideal customers can be a challenge. To connect with audiences in the most effective way, marketers need more than just behavioural data. Marketers need accurate and scalable data at a reasonable price - to power campaigns, and ultimately make them more effective at connecting with their ideal customers. This is where Experian’s Bid Enrichment can help.

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How does Bid Enrichment work?

Bid Enrichment makes accurate, scalable data available in the programmatic advertising space, where it can be used in the most efficient way. Bid Enrichment works through a native integration with the ad exchange, allowing Experian’s own supply-side platform (SSP) to enrich live bid requests with Experian data. This is all done in real-time before being reissued to the market allowing:

  • Consumers to see more relevant, meaningful adverts due to better targeting
  • Marketers to understand their consumers better

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Why use Bid Enrichment?

Data-driven customer experience

Our detailed datasets allow brands and marketers to benefit from data that is regularly updated to mirror the current demographic trends and preferences of their audiences. This means organisations can adopt a more consistent approach to targeting, with the ability to use audiences across different channels to reach consumers in the most effective way.

Dynamically priced data

When audiences are built separately before a campaign launches, organisations can miss out on ideal audiences they’ve not even interacted with yet. With Bid Enrichment, data is used at the point of interaction – in real-time, to power decisions. This data is then dynamically priced alongside the relevant media, which means more accurate data for a better price.

Why use Experian data?

With 30 years’ worth of verified data and experience using this data across a range of offline and online channels, we can draw upon hundreds of data points over 50 million consumers to find accurate, relevant audiences. We use a range of core segmentation tools including Mosaic and Financial Strategy Segments to enrich first party data and create larger, custom audiences. Our data is regularly updated and can be made available instantly for you as a private audience through your DSP.

See what Experian can do for you.

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