Enhance your inventory for free with Experian Data

Programmatic advertising allows marketers to buy exactly the impressions they want; but working out which impressions to buy relies on having access to the right data at an appropriate price point.

When data is expensive compared to media costs, cheap behavioural data is a common option for advertisers. However, to connect with the most relevant and responsive audiences, advertisers usually need more accurate, scalable data that can be activated across channels for a consistent, targeted approach.

With Bid Enrichment, our advertisers can reach audiences programmatically using Experian’s rich and verified data, in a consistent and cost-effective way across various channels.

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How does Bid Enrichment work?

We enrich publisher bid requests with Experian data inside the auction itself, allowing select advertisers to bid on an enriched impression in a private marketplace that runs in parallel to the existing auction. By enhancing the publisher’s inventory with Experian data, we help drive yield across all impressions, at no additional cost.

Bid Enrichment is a process that we’ve developed with the BidSwitch ad exchange, one of the largest ad exchanges integrated with all the leading SSPs and DSPs, including Pubmatic, Rubicon Project, Google and many more.

To learn more about how Experian can help your programmatic advertising, get in touch.

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