Accurate, targetable audiences.

Creating accurate, targetable audiences using Experian data is as much an option today as it ever was. Through Custom Audiences you can activate Experian data in Facebook to reach the people that matter most. Access insight from Mosaic and all our other valuable segmentation and data sources to deliver engaging customer experiences and advertising success.

As you would expect, our data is robust, in-depth and scalable. This provides huge benefits when it comes to communicating effectively with customers and prospects alike. Whether you need to create relevant adverts for anything from automotive buyers to young families, Experian can create the audience for your advertising needs.

Did you know?

Did you know around 2,000 UK businesses use Experian data to inform their advertising and targeting strategies? That’s 2,000 companies of all types making advertising and marketing decisions based on our data. Making that data available to accurately target audiences is a huge benefit for them, and we’re sure it would benefit you too.

Build Your Audience Today

How we do it

Once we’ve looked at your objectives and gained a better understanding of your targeting approach, we can start building audience recommendations using a range of data from our segmentation tools and other unique data sets.

Once the audience is created our dedicated Data Desk team will securely facilitate the transfer and activation of the audience into Facebook.

We can work with you or your agency to optimise the performance of your campaign, or even manage it for you ourselves.

Case Study

Find out how Experian data was used for a Facebook lead generation campaign to help a leading skincare brand drive a CPC that was 47% lower than average.

Download The Case Study

We can also help you target audiences across:

Programmatic
Video-on-Demand
Addressable TV
Out-of-Home
Email & Direct Mail

See what Experian can do for you.

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Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

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