A compliant method for your consumer prospecting needs

 

Experian’s comprehensive B2C marketing database (email & direct mail addresses) provides a compliant method for your customer contact and prospecting communications. Each record is linked to our demographic and lifestyle data, ensuring you fully understand your chosen audience and only focus on the right people to contact and cut out messages to those unlikely to interact with your brand.

Direct marketing remains one of the most effective ways to communicate with consumers. Whether your aim is to re-engage with existing or lapsed customers, or introduce your brand, products or services to new consumers. Experian’s B2C database draws together information from a variety of approved sources, allowing trusted organisations to communicate with relevant consumers across direct mail and email marketing.

Each record can be linked to any of our socio-demographic models and any of our 500+ lifestyle variables. Helping you to truly understand the profile of individuals that are interacting with your brand, driving greater consumer engagement, conversions and ultimately ROI.

Experian's B2C database can help you:

- Increase brand awareness, sales and subscriber registrations

- Encourage consumers (existing customers and prospects) to sign-up organically for future direct mail / email communications

- Re-engage with dormant customers by linking them with an alternative, active email or home address

- Deliver highly-effective, compliant consumer marketing campaigns.

How it works

- Gain a better understanding of the profile of your customers, allowing you to prioritise those most likely to engage with your brand

- Reach out to new prospects, or, re-engage with existing and lapsed customers using Experian’s B2C database of up-to-date consumer records, including name, postal address and email address

- Activate multi-channel campaigns and target the same audience(s) across social, display, programmatic and TV advertising

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Find out how Experian’s cross channel approach enabled Mark Group to grow its brand and acquire new customers

 

All emails are delivered via our mandatory host-mailing process - which is the DMA’s preferred method for the delivery of sponsored email campaigns

 

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

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