Achieve online identification with Onsite personalisation
Use the power of Experian data to personalise digital interactions. Gain immediate access to Experian insight on any visitor to your website allowing you to automatically personalise their experience from the very first interaction.
Personalisation is key when it comes to offering a great customer experience, whether it’s through email, social media or special offers. However, personalisation can be a challenge when data is lacking, for example on new visitors to your website, this is where we come in. We help to personalise the content of a webpage to match the needs and preferences of new customers.
Ensure consistency by using the same data sets throughout the customer journey, both online and offline.
Optimised User Experience
Optimise and personalise customers experiences, utilising Experian's existing segmentations (or your own in-house segmentation) on your website to keep web-visitors and potential customers engaged and driven towards conversion.
Using onsite personalisation to better understand your customers
Gathering meaningful data about web visitors or customers can be time consuming. A lot of data collection happens during or after a transaction – when it’s too late to offer those potential customers a more personalised experience. This is where Audience Insights can help. By giving you access to a full range of Experian data we can help reveal more about a new visitor from the moment they land on your website. This means you can immediately present the products, services, content or experiences that are more relevant for the customer.
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Recognising an individual across multiple devices can be a challenge. Experian identifies associated devices – even if you have only interacted with one before. Use this insight to join the dots and communicate more effectively with your customers and prospects.
How can Audience Extension help?
Audience Extension helps you communicate more effectively with your customers and prospects by joining the dots between different devices so that you can see which devices are associated to each other – even if you have only encountered one of them. When someone has visited your website, you’ll typically want to communicate with them again in a specific way with a specific message – or maybe you want to exclude them from a specific campaign. It’s the individual you want to reach, not just the device they used for that particular engagement. Audience Extension enables you to deliver that same tailored message across all of a consumer’s devices, not just the one they used for that particular engagement, allowing you to tailor the message to the individual.
How does Audience Extension work?
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