Optimise search & audience, maximise performance.

Maximise paid search campaign performance with audience optimisation to reach the people that matter most.

Search is a central channel when it comes to a marketer’s digital marketing strategy, but it’s a competitive environment that’s always changing. This means that although results can be instant, search marketers are constantly looking for ways to optimise their search campaigns and audience targeting to maximise performance.

In today’s data-driven world, marketers need to have a much better understanding of their data and audiences to make decisions dynamically. This is where Experian and cClearly’s paid search optimisation platform can help

Download The Brochure

How does the Experian and cClearly platform work?

The Experian and cClearly platform works by correlating Experian marketing data to historical data from your Google Ads account using machine learning algorithms. Marketers can now access hundreds of Experian attributes for smarter advertising.

Get Your Free Traffic Light Analysis

Why use the Experian and cClearly platform

Save Time & Budget

There’s no need to manually optimise bids daily, weekly or even monthly, thanks to the automated bid modifying capability. This means you can focus more time on other areas of campaign management, and spend your budget more efficiently by reaching only the most relevant audiences.

Increase Conversion Rates & ROI

The platform’s geo-location bid modifying capability allows you to reach audiences at a more granular level. This helps your campaigns to perform more effectively when it comes to conversion rates and ultimately a better return on investment, with clients also seeing a 10% to 20% performance uplift.

No Change To Existing Campaign Flow Management

The platform doesn’t require any integration which means it works seamlessly with your usual campaign flow. Everything is automated using your existing toolset, so there is no need for you to log in to another dashboard to manage your existing campaigns.

See what Experian can do for you.

Would you like to hear from us?*

By signing up to Experian business marketing communications you will receive the latest research, insight, news and invites to events and webinars. Experian offers a wide range of products and services.

We will do our best to send you only communications that we deem to be relevant to you, your job and your business.

You can change your mind at any time.

  • Submit

View our Privacy Policy for details on use and storage of your personal data.

*Denotes a required field

Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

Calls cost 2p per minute plus your phone company's access charge

Get in touch