Experian’s Data Management Platform (DMP) service allows you to combine your own data with additional insights, creating intelligent interactions across channels and devices to improve consumer experience and media efficiency.
A DMP can reduce wasted time and budget by tracking media impressions across multiple channels and platforms. A DMP can also retarget the most relevant customers while excluding others for increased targeting accuracy.
A DMP can create accurate audiences based on your ideal customers. This can help you to create highly tailored messages on the most relevant channels, enabling you to understand your customers on a much more granular level.
With a DMP you can combine first and third party data into your seed group and use lookalike audiences to set up both manual and automated campaigns to increase customer acquisition.