Maximise your marketing database using Link

Experian’s single customer view (SCV) provides a consolidated record on every customer in your database. Maximise your marketing database by enhancing the data quality of your customers and prospects with our world-class database solutions software.

Creating a single customer view for each and every customer can only happen if all data and information about them is integrated and stored, as one consolidated record on your customer database. Marketing communications can then be targeted according to a true understanding of their history with your brand, their service issues and their propensity to buy new goods and services. Link is an intuitive data quality management software that provides the foundation from which organisations can build a consolidated single customer view.

The benefits of a single customer view

Ensure only fully integrated and cleansed data is loaded into the Customer Relationship Management (CRM) and your customer marketing database, resulting in:

- Improved knowledge of customer behaviours to improve relationship, retention and cross-sell activities

- Valuable customer insight across all known addresses to make more informed customer management decisions

- Better understanding of customer churn for more accurate business information. Link is pre-configured data quality management software that cleanses address data and applies a unique person ID which is persistent to the individual regardless of address moves

Our marketing database solutions

Link cleanses address data and applies a unique ID which is persistent to the individual, regardless of changes in address

- This is the first critical step in creating a single customer view or integrating data across multiple data sources

- This is supported by our consultancy team of data migration and integration experts to help plan and execute within SCV/CRM implementations

- This supports the option to host the solution On-Premise (client-site) or On-Demand (hosted by Experian) Link is the essential first step for anyone working towards integrated customer database marketing with several critical components

How we do it:

  • Incorporates QAS Batch to cleanse and standardise addresses to the highest quality.
  • Combination of proven matching methodologies supported by a knowledge base of reference data for evidence based matching further improving accuracy.
  • Uniquely utilises Address Links data to enable a persistent person ID to be applied to customers regardless of address moves.
  • Leverage our knowledge of large database implementations for some of the UK’s largest blue chip companies to ensure project success. As data and marketing experts, we can help you maximise your marketing database by enhancing the data quality of your customers and prospects with our world-class database solutions software.

 

Why Experian?

As data and marketing experts, we can help you maximise your marketing database by enhancing the data quality of your customers and prospects with our world-class database solutions software. We’ll also help you leverage its revenue potential with our marketing campaign tools and systems. Our integrated approach is what makes working with Experian so powerful.

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