Behind every customer is an individual

Communicate with your customers more effectively through Experian’s segmentation products. Experian’s data segments UK consumers through financial behaviour, demographic classification, digital behaviour and buying habits. We also offer bespoke segmentation which can support tailored marketing strategies.


Mosaic

Behind every customer is an individual. Mosaic is Experian’s renowned demographic segmentation. Serving as a common currency across all marketing channels, Mosaic provides you market-leading insight and the intelligence you need to reach the right people with the right message at the right time.

 

Mosaic Digital

For today’s hyper-connected world, Mosaic also provides comprehensive insight into consumers digital lives. Learn more about consumer attitudes to new technology, device ownership and online competency.

Mosaic Shopper Segments

Designed to provide insight into the shopping habits, preferences and behaviour of the UK adult population, Mosaic Shopper Segments helps you deliver a more personalised and relevant customer experience across all channels.

Mosaic Scotland

Classic Mosaic insights tailored to recognise the unique make-up of Scottish consumers

Mosaic Public Sector

Enrich your knowledge of UK citizens likely needs from public sector organisations to help you make more informed decisions.

Mosaic Data Packs

Access additional consumer insights in certain market sectors including: Travel & Tourism, Health & Wellbeing and Charities


 

Financial Strategy Segments

Gain a deeper understanding of your customers by exploring current consumer financial behaviour trends, allowing you to communicate with them more effectively.

Today, data can give us more insightful answers to these questions than ever before. Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

Bespoke Segmentation

In certain situations, a bespoke solution tailored to the needs of your customers and business is more appropriate. Get in touch to learn how a differentiated approach can set you apart from your competitors.

The most important aspect of marketing is understanding your customers; their behaviours, preferences and drivers. This is paramount to offering a great customer experience and forming meaningful relationships. By offering tailored communications, products and services to people's needs, you provide extra value every time you engage. This then begs the question; how do you begin to understand what your different customers desire?

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If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

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