Delphi for Marketing
Make informed decisions on your marketing communications by understanding the credit risk status of UK consumers.
What is Delphi for Marketing?
Delphi for Marketing helps improve customer experience by having a complete picture of an individuals credit risk. With comprehensive coverage of the credit risk status of UK consumers, Experian data will help you make more informed decisions on who to include in your marketing communications.
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Pre-screen for prospect marketing campaigns
Delphi for Marketing is widely used to screen outbound prospect marketing campaigns including direct mail and email prior to deployment. By aligning the DFM score with application underwriting criteria, individuals unlikely to be accepted at application stage can be screened from the campaign, reducing declines and improving campaign effectiveness.
Delphi for Marketing can be used within Experian’s Digital Audience Service to differentiate the advertisement an individual sees when they are online. This enables the most appropriate offer to be targeted to the right consumer, enhancing the conversion rates from banner advertising.