Matthew Dunn

Matthew Dunn is Managing Director at Experian Marketing Services and is responsible for the area of the business that provides consumer insight, segmentation and digital audience services. Matthew has been in the marketing industry for over 20 years, running teams and businesses that help companies successfully deliver more relevant and targeted marketing to their customers. He is an expert on all things data.

All posts by Matthew Dunn

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Going beyond programmatic: why programmatic is only on...

Programmatic is a cool capability but it's only one piece of the puzzle - read this piece by Matt Dunn on how to ensure...

Read More Going beyond programmatic: why programmatic is only one piece of the puzzle
How do we define value and how can we ensure we are ad...

Marketers always talk about 'adding value'... But what does that actually mean and are your definitions aligned with those of your customers? In this...

Read More How do we define value and how can we ensure we are adding value to our customers?
Why remembering the individuals behind the data is mor...

As part of our #6for16 series Experian Managing Director Matthew Dunn explains why he thinks 2016 will be the year brands are forced to...

Read More Why remembering the individuals behind the data is more important than ever
The true numbers behind personalisation – state of the...

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation...

Read More The true numbers behind personalisation – state of the nation
What is progressive profiling? How it works and best p...

Progressive profiling is a method of gathering customer data in small increments to avoid damaging the customer journey. Read on for an explanation and...

Read More What is progressive profiling? How it works and best practice
The changing face of brand loyalty – it’s all about th...

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and...

Read More The changing face of brand loyalty – it’s all about the experience
We won! Experian is ‘Outstanding Data Provider – B2C’...

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We...

Read More We won! Experian is ‘Outstanding Data Provider – B2C’