Behind every customer is an individual

Communicate with your customers more effectively through Experian’s segmentation products. Experian’s data segments UK consumers through financial behaviour, demographic classification, digital behaviour and buying habits. We also offer bespoke segmentation which can support tailored marketing strategies.


Behind every customer is an individual. Mosaic is Experian’s renowned demographic segmentation. Serving as a common currency across all marketing channels, Mosaic provides you market-leading insight and the intelligence you need to reach the right people with the right message at the right time.


Financial Strategy Segments

Gain a deeper understanding of your customers by exploring current consumer financial behaviour trends, allowing you to communicate with them more effectively.

Today, data can give us more insightful answers to these questions than ever before. Our Financial Strategy Segments tool gives a rare and fascinating overview of today’s UK adult population at macro and micro level by exploring current financial behaviour trends and the emergence of new types of consumers. This insight gives organisations a much deeper understanding of consumers’ financial behaviour and allows you to communicate with them more effectively.

Bespoke Segmentation

In certain situations, a bespoke solution tailored to the needs of your customers and business is more appropriate. Get in touch to learn how a differentiated approach can set you apart from your competitors.

The most important aspect of marketing is understanding your customers; their behaviours, preferences and drivers. This is paramount to offering a great customer experience and forming meaningful relationships. By offering tailored communications, products and services to people's needs, you provide extra value every time you engage. This then begs the question; how do you begin to understand what your different customers desire?

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