Behind every customer is an individual

Mosaic is a powerful cross-channel consumer classification system built for today's multi-channel world. It has evolved to help you understand your customers' likely characteristics and communicate with them in the most relevant ways.

It allows you to ensure you are relevant to them, so you can reach the right people with the right message at the right time – every time.

Being effective across all channels – from traditional offline to digital TV and online display – the Mosaic consumer classification enables accurate and consistent targeting, so consumers receive marketing relevant to them.

Mosaic is part of a family of Mosaic classifications optimised for different sectors and markets such as Mosaic Public Sector, Mosaic Scotland, Mosaic Digital, Mosaic Shopper Segments and Mosaic data packs.

See Mosaic in action

Built for today's hyper-connected world, Mosaic helps you understand consumers' likely characteristics. Mosaic gives you the means to start treating people as individuals and communicate with the UK population more effectively than ever before. Making life easier and more convenient for your customers.

What is Mosaic?

Mosaic is Experian's most comprehensive cross-channel classification system to date.

Building on a 30-year track record of identifying changes in the structure of UK society, Mosaic creates an easy to understand segmentation that allocates individuals and households into groups and detailed types allowing you to make sure that you can send relevant communications.

Our Mosaic team, which has 100+ years of combined experience in developing and delivering regional and global segmentations, use variables from a combination of Experian proprietary, public and trusted third-party sources - including research findings and behavioural data - to build a picture of the latest UK consumer and social trends.

How can Mosaic help

Mosaic gives you an in-depth understanding of customers that allows you to:

  • Understand your customers with one consistent classification system
  • Ensure that you are only targeting customers that will find your services relevant
  • Retain and engage existing customers
  • Accurately communicate with consistent messages across all channels
  • Position sites or stores in the right place by understanding catchment profiles
  • Reach the right target audience, with the right message, at the right time
  • Personalise your customer communications to enhance their experience and drive retention
  • Allocate your online and offline media spend to best effect

Mosaic informs audiences consistently across channels

Direct Mail & Email

Identify and reach your customers via direct mail and ChannelView host mailing.

Digital Advertising

Reach consumers consistently through targeted online banner ads.

TV Advertising

Deliver targeted ads via digital TV set-top box and on-demand boxes.

Bang & Olufsen

"Working alongside Experian has given Bang & Olufsen a real insight into who our customers are, and more importantly where they reside and how they shop."


"With Mosaic UK, we weren't disappointed by the data resources and technologies placed at our disposal. The difference between pre and post-Experian campaigns is as clear as black and white."


"The combination of the power of Mosaic segmentation, and the successful integration with our systems has provided a real business benefit for Primesight and our customers."

Best at Travel

"Even though we have a good general understanding of our customers, Experian is able to tell us who they are, what they are like and what they buy in far more detail than ever before."


"Even though we have a good general understanding of our customers, Experian is able to tell us who they are, what they are like and what they buy in far more detail than ever before."

See what Experian can do for you

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Contact us

If you have any queries, please don't hesitate to contact us and a member of our team will be happy to help.

Call us on 0845 234 0391

Outside the UK +44 115 901 6019

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